Lisa shares her thoughts on a recent example and how this could work for your business.

While this is not specifically a business example, it does go to show the kind of stories that the media does get interested in.

For you and your business it is about being aware that there are times that opportunities just arise – and knowing how to act on them is the crucial part.

You can see some of the local coverage that was gained here.

You can see some of the international coverage that was gained here.

The story was even featured specifically as sport.